The future of television lies with thematic digital channels. Channel One Russia began to create the future in 2005 by launching the Digital TV Family.
Today, the Digital TV Family consists of round-the-clock thematic channels that reach across the world and aimed at audiences of different ages and interests. What unites viewers of the Digital TV Family is their desire to watch their favorite programs at a convenient time and in the best quality.
Channel One Russia Digital TV Family is the fastest growing nonair channel package in Russia. Out of more than 250 channels available in Russia, Channel One Russia digital channels managed to achieve record results in the shortest time possible. Today, five years after the start, the project’s total audience exceeds 20 million people worldwide. DTF channels are successfully distributed over cable networks and satellite platforms by over 600 operators in Russia, over 1500 operators in the CIS and the Baltic States, and nearly 300 operators in the USA, Canada, Europe, Israel, and Australia — everywhere, where there is demand for quality Russian — language TV broadcasting.
Today, Channel One Russia Digital TV Family can rightfully be called one of the leaders in the thematic TV market in Russia. According to a TNS TV Index+ survey in the first half of 2010, Digital TV Family channels account for 10 per cent of all thematic channel viewing in Russia, with each of the channels regularly taking top positions in its respective genre for loyalty, regularity, and duration of viewing. Digital TV Family channels have been awarded prestigious national and international awards in satellite television.
Digital TV Family is a successor to a strong brand, an example of quality, and a highly technological project aimed into the future. It is a versatile channel package that matches the audience’s vision of the perfect television.


