«In just a few years, our country will completely move from analog to digital broadcasting. When this takes place, we will see a new era in television, with full reassessment of the role and objectives of TV channels and the concept of television in general.

In the new circumstances, Channel One Russia is determined to retain absolute leadership on the TV market. That is why we have created the Digital TV Family.

Our mission is to create a universal package of various high-quality channels that will fully meet the viewers’ idea of a perfect television. Today, the five round-the-clock channels of the Digital TV Family offer a different television — the television of tomorrow.»