Channel One Russia. The mission

Channel One Russia credo is to be on the leading edge, to set the market trend, to be full of surprises and not afraid of experiments. Day after day, Channel One Russia lives up to its name by producing unique entertainment, news, and analytical content, releasing world premieres, localizing the best international formats, exclusively broadcasting sports and musical events, producing Russian film releases to great box office success, and developing thematic TV broadcasting.

Being number One means working in the present by building on the successes of the past and aiming for the future. Channel One Russia blends an enormous cultural heritage, teamwork of top-level professionals, the latest global trends, and innovative concepts of TV broadcasting. This synergy has allowed the channel to remain the market leader through the years and serve as the defining standard of TV quality.

Being the One everywhere means being accessible and desired in every country, in any corner of the world where there is demand for quality TV broadcasting in Russian language.

Today, Channel One Russia is the leader among Russian TV broadcasters in reach and popularity, both in Russia and abroad.

Being the most loved and popular among its audiences, being demanded among advertisers, being the benchmark of quality among partners and competitors, and being the leader in reach is an exciting, interesting, and challenging, yet the only possible mission for Channel One Russia.