


This round-the-clock channel presents the entire spectrum of modern Russian music — from pop to rock classics, and from trendy youth styles to time-proven hits. Viewers will see the best music videos, live concerts, and hit parades — non-stop, commercial-free, and in impeccable digital quality.
Every week, the channel presents its interactive chart, Parad Muziki Pervogo, based on viewer votes, and program Zhivoye Dykhanie (Live Breath) featuring the best concert performances by top Russian singers. Unique thematic selections will please even the most jaded musical palate. 3-2-1!!! Muzika Khoroshego Nastroenia (Music of Good Mood) is guaranteed to create the atmosphere of a wild party; Tikhiy Chas (Quiet Hour) features calm songs for those who love relaxing in a good company and in a refined musical environment. The A-la-Carte Block is a nightly music restaurant where your favorite musical treats are served to your order. Zeleniy Block: Molodie Protiv Grandov (Green Block: The Young Vs. The Grandees) is where young aspiring singers challenge those who have long occupied top chart positions.


A blend of carefully selected music video and a unique design defines the image of the channel as a new musical formation that can be either a pleasant background or exciting entertainment, according to viewers’ needs.
The main audience of Muzika Pervogo consists of young people aged 18 to 24 years. According to a TNS TV index+ survey for the first quarter of 2010, Muzika Pervogo became the most popular channel in its genre having the longest average viewing time.


