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Around RussiaIn May 2006 a new version of Channel One was launched for viewers in CIS countries the only international version of a Russian channel created specially for former Soviet states. The broadcasting structure of this version of Channel One is 90% similar to the Russian version, which constitutes its main competitive advantage. For viewers’ convenience, it is broadcast with time changes in compliance with the time difference with Moscow, giving an opportunity to meet the TV-viewing peculiarities in every region. The captive audience of Channel One in the CIS and Baltic countries exceeds 50 million people and is remarkable for its high loyalty. In some countries of the region, the percentage of population speaking and understanding Russian is over 70%, which is why a quality Russian-language TV product contributing to the cultural identification of a country’s Russian-speaking population is of such great value in the CIS and Baltic states. More than 700 broadcast and cable providers in the CIS and Baltic countries offer Channel One. |