TV Nanny is the first Russian round-the-clock edutainment channel for children. Created in cooperation with the most experienced child psychologists and pediatricians, TV Nanny relies on Russian traditions of upbringing and the vast experience of Channel One Russia.

Its unique programs are created not only for entertainment, but also for education of young viewers. In an accessible and amusing form of a game, they develop the creative abilities and erudition in children, teach them to write and read, and help kids integrate into the sociocultural environment. TV Nanny selects only the best films and cartoons for its young viewers. The channel is free of violence, aggression, and dangerous role models. With TV Nanny, parents may safely leave their children in front of the TV and rest assured that they will have a great time, broaden their outlook, get a shot of good mood, and learn new interesting games.

TV Nanny broadcasts round the clock so that kids all over the world could watch their favorite shows at convenient times, and the programming is suited to the children’s daily schedule as recommended by experts. TV Nanny team aims at helping parents form a system of values in the younger generation that would be based on Russian cultural traditions.

An interactive TV encyclopedia Sprosi u Vseznamusa! (Ask Vseznamus!) answers most popular children’s questions. Volshebniy Chulanchik (Magic Nook) teaches kids how to turn useless items into amazing self-made toys, developing their creativity and fine motor skills. Educating game Bolshie Bukvi (Big Letters) stimulates the interest towards studying the Russian language. The show Rebyata i Zveryata (Kids and Pets) features real animals and helps viewers find out who is the fastest runner, who has the longest tail, and what animal has the loudest voice. The goal of the show Davayte Risovat (Let’s Draw) is to develop drawing skills and stimulate creative and associative thinking. The animated show Chudoputeshestviya (Wonder Journey) helps kids discover mysteries of nature. Accompanied by funny cartoon characters Smeshariki in the musical Smeshnie Prazdniki (Funny Holidays), young talents will develop their speech skills, the ear for music, and the sense of rhythm, loosen up, and learn to dance. Every hour, the channel features a funny exercise show called Prig-Skok Komanda (Jump-Skip Team), which reduces the time of «sedentary» TV viewing and teaches viewers how to live a healthy lifestyle.

Interactive school of English language Funny English, based on a unique teaching method, helps kids learn English with ease. The new educating program Mi Idem Igrat! (We Are Going to Play!) enhances the viewers’ vocabulary and teaches them the rules of correct speech. A unique show V Gostiah u Vitaminki (Visiting Vitaminnie) introduces kids to the human anatomy and promotes the sense of responsibility for one’s health.

A new program Kopilka Focusov (Piggybank of Tricks) shows children an amazing world of wizardry. Kids will be able to learn the secrets of famous illusionists and complicated magical tricks. The educative program Berilyaka Uchitsya Chitat (Berilyaka Learns to Read) familiarizes viewers with the ABCs and using state-of-the-art interactive methods helps them learn to read.

Especially for little children, a unique educating TV show about traffic rules recreates the real traffic situation in a big city. The program presents rules of safe road behavior, explains the meaning of road signs, and helps develop skills necessary to interact with city traffic.

National research of non-air TV channels TNS TV Index + in the 1H of 2009 showed that TV Nanny holds the 2d position among kids channels, showing the highest pace of viewers’ audience growth. Also TV Nanny reached the 4th position among all channels in terms of daily viewing time. Weekly average viewers’ audience of the first Russian channel for kids grew by 2.5 times in the last year.